During photokina 2012 in Cologne (September 18-23), Carl Zeiss will present attractive new products as well as its well-known classics, all of the highest technical quality. Among them will be a new moderate telephoto lens for SLR cameras which will celebrate its world premiere at photokina and be available in stores from the end of 2012. Carl Zeiss will also unveil two new product families to the public. Carl Zeiss’s new stand concept integrates product presentations, possibilities to apply and test Carl Zeiss products, and the company’s global social media community with the hashtag #zeissphk12. Read more